For years, the cannabis industry tried to shift the way people buy weed by moving away from strains. Experts pushed for a focus on terpene profiles, cannabinoid content, and effects-based shopping. The goal? To move past the often-misleading indica, sativa, and hybrid labels and replace them with a more science-backed approach.

But guess what? People still walk into dispensaries and ask for Blue Dream, Jack Herer, or Granddaddy Purple—not “something with high myrcene and a balanced THC:CBD ratio.” And honestly, we get it. Especially when there are new, rizzed up new strains like Gelato.